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Diploma in Digital Marketing

SEO is use for optimize a website for Search Engines. It is used to improve the volume and quality of traffic to a website for search engines. SEO is differs from traditional marketing. .Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games. It also known as organic marketing. SEO course covering Content Optimization, Content Planning, Link Building Basics, improve traffic etc.

Course Duration :120 Hours
Syllabus :Download

Course Objective:

Overview of Search Engine Optimization:

  • Why you need a keyword research plan
  • How to research keywords
  • Tools to help you analyze keyword
  • Learn SMO
  • Learn PPC
  • Understanding content optimization
  • Optimizing for site structure
  • Analyzing content quality
    OFF PAGE OPTIMIZATION
  • Analyzing links
  • Building internal links
  • Measuring SEO performance
  • Analyzing keywords
  • Analyzing the impact of social media

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